Once Upon A Toe: Rings Created Especially for Your Toes

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The Original Toe Ring of Northern Californa    


Art and toe rings at Mountain View festival
By S.L. Wykes

Robin Cohen was a nanny from Southern California whose ring-adorned toes prompted so many inquiries that one weekend she made a decision.

"I had recently gone through a house fire and lost all of my belongings. I thought, 'I've got nothing to lose,'" she recalled. She set up a table at an art and wine festival with toe and thumb rings. Before the weekend was over, she'd sold so many rings she had to have more express-mailed to her.

Seven years later, Cohen's Mountain View business, Once Upon A Toe, has three full-time employees and 14 part-timers who sell at 40 to 50 festivals a year and 50 to 100 home parties and private events.

This weekend, her company will be part of Mountain View's A La Carte and Art Festival, a gathering of more than 200 artists and artisans selected by jury. Along with Cohen's popular adornments will be paintings, sculpture, ceramics, leather, glass, textiles, toys, dried flowers and photographs. Add to that the best food the city has to offer, from Thai barbecue to calamari to strawberry shortcake. Music - reggae, zydeco, taiko and more - will block out the sounds of frustrated drivers looking for parking places.

Festival organizers suggest Caltrain or light rail are good alternatives because the festival's Castro Street location is just one block from the train station. The festival runs from 10a.m. to 6p.m. Saturday and Sunday.

San Jose Mercury News
May 18, 2001