Lisa, founder of Once Upon A Toe, has been wearing Toe Rings for over 20 years. While in the Bay Area, her feet received quite a bit of attention, and it was not uncommon to have strangers stop her to inquire about her sparkly jeweled toes! Because there was no one providing custom-fit Toe Rings in Northern California, she created Once Upon A Toe. Having worn Toe Rings for so long provides her with intimate knowledge of her product & the personal experience to know how to size the rings for complete comfort.
In addition to having the business sense to create a successful venture, Lisa finds fulfillment daily while catering to the terrific women she meets: